Legal
Privacy Policy
Last updated: June 2026
At Rooto, your privacy matters. This policy explains what information we collect, how we use it, and the choices you have.
1. Information we collect
- Account details you provide — your name, email address and phone number.
- Delivery details — your saved addresses and, with your permission, your location (GPS) to help you set an accurate delivery address.
- Order information — the items you buy, order history and payment method (e.g. Cash on Delivery).
- Basic device and usage information that helps us keep the site secure and working well.
2. How we use your information
- To process, pack and deliver your orders and send you order updates over SMS.
- To verify your phone number and secure your account (via Firebase phone OTP).
- To provide customer support and respond to your requests.
- To improve our products, service and overall shopping experience.
3. Cookies & local storage
- We use your browser's local storage to remember your cart and wishlist so they're ready when you return.
- We use only the cookies needed for the site to function and to keep you signed in.
4. Sharing your information
- We share information only as needed to run the service — for example with delivery partners to fulfil your order, and with secure providers for phone verification.
- We do not sell your personal information to anyone.
5. Data security
- We take reasonable technical and organisational measures to protect your information. No method of transmission over the internet is 100% secure, but we work hard to safeguard your data.
6. Your rights
- You can access, update or request deletion of your personal information at any time by contacting us.
- You can manage your saved addresses from your account, and your cart/wishlist data stays in your browser.
7. Children's privacy
- Rooto is intended for adults. We do not knowingly collect personal information from children.
8. Changes to this policy
- We may update this policy from time to time. We'll post the updated version here with a new date.
9. Contact us
Questions about your privacy? Email talk@rooto.in or call +91 96770 28737.
See also our Terms of Service.