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Legal

Privacy Policy

Last updated: June 2026

At Rooto, your privacy matters. This policy explains what information we collect, how we use it, and the choices you have.

1. Information we collect

  • Account details you provide — your name, email address and phone number.
  • Delivery details — your saved addresses and, with your permission, your location (GPS) to help you set an accurate delivery address.
  • Order information — the items you buy, order history and payment method (e.g. Cash on Delivery).
  • Basic device and usage information that helps us keep the site secure and working well.

2. How we use your information

  • To process, pack and deliver your orders and send you order updates over SMS.
  • To verify your phone number and secure your account (via Firebase phone OTP).
  • To provide customer support and respond to your requests.
  • To improve our products, service and overall shopping experience.

3. Cookies & local storage

  • We use your browser's local storage to remember your cart and wishlist so they're ready when you return.
  • We use only the cookies needed for the site to function and to keep you signed in.

4. Sharing your information

  • We share information only as needed to run the service — for example with delivery partners to fulfil your order, and with secure providers for phone verification.
  • We do not sell your personal information to anyone.

5. Data security

  • We take reasonable technical and organisational measures to protect your information. No method of transmission over the internet is 100% secure, but we work hard to safeguard your data.

6. Your rights

  • You can access, update or request deletion of your personal information at any time by contacting us.
  • You can manage your saved addresses from your account, and your cart/wishlist data stays in your browser.

7. Children's privacy

  • Rooto is intended for adults. We do not knowingly collect personal information from children.

8. Changes to this policy

  • We may update this policy from time to time. We'll post the updated version here with a new date.

9. Contact us

Questions about your privacy? Email talk@rooto.in or call +91 96770 28737.

See also our Terms of Service.